Craftsmanship
Named correctly, or not at all
Nine crafts the house will actually put on a label. Everything else is marketing and we will not do it.
Zardozi
Coiled gilt and silver wire laid on stretched cloth. Weight is the proof. If it feels like a sticker, it is not zardozi.
Phulkari
Punjabi darning stitch in silk floss. A bagh covers the ground; a lighter odhani lets the garden breathe in April heat.
Ajrak
Sindhi resist-print: indigo, madder, geometry. A language of tessellation, not a random paisley dumped on lawn.
Tilla
Kashmiri metal thread that catches lamplight like snow on a window. We use it on velvet and ivory silk.
Gotta patti
Ribbon arches — festive, lighter than zardozi, honest about what it is. Mehndi and Eid love it.
Mirror work
Balochi-inspired shisha, sewn, not glued. We keep mirrors on yokes so they do not rain onto the dholak.
Mukesh
Hammered metal dew on organza and net. Moonlight, not armour.
Resham
Silk-thread florals, the everyday poetry of Pakistani formals and lawn necklines.
Digital print
Digital and mill prints — florals, lattices, ikat — when the cloth itself is the craft, we name it print instead of pretending it is embroidery.
If you need a piece before a date, write with the date. Some frames cannot be hurried. We would rather miss a sale than ship an imitation with our label in the neck.